Is RockAuto Legit? Everything You Need to Know

is rockauto legit

RockAuto is an online retailer of automotive parts and accessories that has been around since 1999. Founded by brothers Tom and Jim Taylor, the company has its headquarters in Madison, Wisconsin. RockAuto has been serving customers in the United States, Canada, and Europe for over two decades.

As with any online retailer, potential customers may wonder if RockAuto is legit. While there are mixed reviews online, it is important to note that RockAuto has an A+ rating with the Better Business Bureau. Additionally, many customers have reported positive experiences with the company, citing low prices, fast shipping, and a wide selection of products. However, it is important to do your own research and read reviews before making a purchase to ensure that you are getting the best possible experience.

What is RockAuto?

RockAuto is an online retailer of automotive parts and accessories that was founded in 1999 by brothers Tom and Jim Taylor. The company is headquartered in Madison, Wisconsin, and it ships parts and accessories to customers in the United States, Canada, and Europe.


RockAuto started as a small family business that aimed to provide customers with affordable and high-quality auto parts. Over the years, the company has grown to become one of the largest online auto parts retailers, with a wide range of products from over 200 manufacturers.


RockAuto offers a variety of services to its customers, including:

  • Easy-to-use website: The company’s website is user-friendly and easy to navigate, making it easy for customers to find the parts they need.
  • Wide range of products: RockAuto offers a vast selection of auto parts and accessories, including engine parts, brakes, suspension, electrical, and more.
  • Competitive pricing: The company offers competitive pricing on its products, making it an affordable option for customers who are looking for quality auto parts.
  • Fast shipping: RockAuto ships orders quickly, so customers can get their parts and accessories as soon as possible.
  • Customer service: The company has a dedicated customer service team that is available to assist customers with any questions or concerns they may have.

Overall, RockAuto is a legitimate online retailer of automotive parts and accessories that provides customers with a wide range of products, competitive pricing, and excellent customer service.

Is RockAuto Legit?

RockAuto is an online retailer of automotive parts and accessories, founded in 1999 by brothers Tom and Jim Taylor. The company is headquartered in Madison, Wisconsin. RockAuto ships parts and accessories to customers in the United States, Canada, and Europe. But the question remains: Is RockAuto legit?

Customer Reviews

When it comes to customer reviews, RockAuto has received mixed feedback. On Trustpilot, the company has an overall rating of 2.1 out of 5 stars, with many customers complaining about incorrect parts being shipped, poor customer service, and difficulty with returns. On Sitejabber, RockAuto has a rating of 1.5 out of 5 stars, with similar complaints about incorrect parts and poor customer service.

However, it’s worth noting that some customers have had positive experiences with RockAuto. Many praise the company for its wide selection of parts and competitive pricing. Some customers have also had positive experiences with customer service representatives, who were able to assist them with their orders and returns.

Product Quality

In terms of product quality, RockAuto sources its parts from over 200 manufacturers. While the company does not manufacture its own parts, it does claim to only work with reputable suppliers. However, some customers have reported receiving defective or low-quality parts from RockAuto.

It’s important to keep in mind that the quality of the parts you receive from RockAuto may vary depending on the manufacturer. It’s always a good idea to do your own research on the parts you need and the manufacturers that produce them before making a purchase.

Shipping and Returns

Shipping Options

RockAuto offers various shipping options to its customers. Customers can select from various shipping methods based on their preferences and urgency of the delivery. The shipping options include standard ground shipping, expedited shipping, and express shipping. The shipping cost may vary based on the weight and size of the product, the shipping destination, and the shipping method selected.

RockAuto also offers international shipping to customers outside of the United States. However, customers may be subject to additional taxes, customs duties, and fees upon delivery. Customers are advised to check with their local customs office to determine the additional costs before placing an order.

Return Policy

RockAuto has a hassle-free return policy. Customers can return the products within 30 days of the purchase date if they are not satisfied with the product. The product must be in its original packaging and in a resalable condition. Customers are responsible for the return shipping cost unless the product is defective or the wrong part was shipped.

To initiate a return, customers can log into their account on the RockAuto website and request a return authorization number. Once the return authorization number is issued, customers can send the product back to RockAuto. Once the product is received and inspected, a refund will be issued to the customer’s original payment method.


After conducting thorough research on RockAuto, it can be concluded that the company is a legitimate online auto parts store that has been in operation for over two decades. While its business model has some weaknesses, such as inattention to customer service, it remains a reliable source for affordable auto parts.

One of the major advantages of RockAuto is its wide range of parts from over 200 manufacturers, which can be shipped to customers worldwide. The website is also optimized for both mobile and desktop viewing, making it easy for customers to browse and search for different car parts.

Additionally, RockAuto’s pricing is often lower than other suppliers, which is a significant benefit for those looking to save money on auto repairs. Orders typically arrive within a week, even for international customers.

However, it’s essential to note that some customers have reported issues with customer service, including difficulty reaching representatives and slow response times. Despite this, the overall consensus from customer reviews is positive, with many praising the company’s quality auto parts and affordable prices.

In conclusion, while RockAuto may have some weaknesses in its customer service, it remains a legitimate and reliable source for affordable auto parts.


Does RockAuto sell counterfeit parts?

No, RockAuto does not sell counterfeit parts. The company sources its parts directly from the manufacturers or authorized distributors. RockAuto also has a strict quality control process to ensure that the parts it sells are genuine and of high quality.

Is it safe to use RockAuto?

Yes, it is safe to use RockAuto. The company has a secure website and uses industry-standard encryption to protect its customers’ personal and financial information. RockAuto also has a good reputation for customer service and has a high rating on review websites like Trustpilot and Sitejabber.

Does RockAuto have physical stores?

No, RockAuto does not have physical stores. The company operates exclusively online and ships its products directly to customers. This allows RockAuto to keep its prices low and offer a wider selection of parts than traditional brick-and-mortar stores.

What is RockAuto’s return policy?

RockAuto has a 30-day return policy for most items. Customers can return their purchases for a refund or exchange within 30 days of receiving them, as long as the parts are in their original condition and packaging. However, some items, such as custom-made parts or items that have been installed or used, may not be eligible for return.

Does RockAuto ship internationally?

Yes, RockAuto ships internationally to over 100 countries. The company uses a variety of shipping methods, including USPS, UPS, and FedEx, to ensure that customers receive their orders in a timely and cost-effective manner. However, international customers should be aware that they may be responsible for customs duties and taxes on their orders.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *